About Us

The Story of Soothe

Soothe is the world's largest and fastest-growing on-demand massage company and app, dedicated to bringing the healing power of massage to our clients’ home, office, or hotel in as little as an hour.

Since its inception in 2013, Soothe has launched in 22 major cities, and has plans to launch in 20 more before the end of 2016.

Founder and CEO Merlin Kauffman created the company while at Harvard Business School, a period when he was frequently traveling, and found it difficult to schedule a massage appointment outside standard business hours and locations. What started as a solution to his own problem has grown into a flourishing business, routinely posting double-digit MoM growth.

Soothe enables more than 3,000 independent licensed and vetted five-star massage therapists to earn three to four times more per hour than the industry standard - all while managing a work schedule that’s flexible and convenient.

Offering four massage modalities, including Swedish, Deep Tissue, Sports, and Prenatal, as well as Couples Massage, Soothe allows clients to book a customized experience to meet their wellness and relaxation needs. In addition, Soothe at Work is a chair massage program custom-designed for companies' corporate wellness programs.

Soothe is funded by The Riverside Company with participation from prominent angel investors.

Soothe currently serves the following cities and regions: Los Angeles, the San Francisco Bay Area, New York, Atlanta, Austin, Boston, Chicago, Dallas, Fort Worth, Ft. Lauderdale, Houston, Indianapolis, Miami, Minneapolis, Philadelphia, Phoenix, San Diego, San Jose, Scottsdale, Seattle, Vancouver (British Columbia), and Washington D.C.